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The Shift No Enterprise Can Ignore

Over the past decade, Global Capability Centres (GCCs) have quietly evolved from back-office support functions to strategic innovation hubs. Today, they drive product development, analytics, R&D, and AI-led transformation for some of the world’s largest companies.

Now, a new wave of movement is reshaping the GCC landscape. Multinationals like Google, IBM, SAP, Wells Fargo, and ArcelorMittal are increasingly shifting their GCC operations from Eastern Europe to India. This is not just about cost arbitrage, it’s about positioning for the future.

For enterprises, this shift presents both an opportunity and a challenge: how to plug into India’s growing GCC ecosystem to drive innovation, scalability, and operational excellence.

1. The GCC Migration: Why It’s Happening

The reasons for relocation are both macroeconomic and strategic:

• Rising Costs in Eastern Europe: Wage inflation and operational costs in cities like Warsaw, Prague, and Budapest have outpaced productivity gains.
• Talent Saturation: The talent pool in Eastern Europe is smaller and facing increased competition from local and regional employers.
• Geopolitical Uncertainty: Regional instability and shifting trade dynamics have made long-term planning harder.
• India’s Competitive Advantage: India offers deep tech talent, mature IT infrastructure, and a strong policy environment geared toward GCC growth.

The result? India now hosts over 1,700 GCCs, more than half of the global total.

2. Why India Wins the GCC Race

• Cost-to-Skill Ratio
  India offers up to 50% savings on salaries compared to Eastern European markets, without compromising on quality. More importantly, the talent pool is vast, with 1.5 million STEM graduates entering the workforce each year.
• Evolving Talent Mix
  The Indian GCC workforce is no longer limited to process-driven roles. Enterprises now find capabilities in AI engineering, cybersecurity, product design, fintech solutions, and advanced analytics.
• Innovation Hubs, Not Just Support Centres
  Modern Indian GCCs handle R&D, intellectual property development, and enterprise transformation programs which often lead to global initiatives.
• Tier-2 Expansion
  Cities like Indore, Jaipur, Kochi, and Coimbatore are emerging as GCC hotspots. They offer lower attrition rates, lower costs, and untapped talent pools, critical for scaling without burning out Tier-1 cities.

3. What This Means for Enterprises

For enterprises, whether you’re an MNC looking to establish a GCC or a tech partner aiming to collaborate, this shift creates several opportunities:

• Faster Scaling: Tap into a larger, more diverse talent base to accelerate project timelines.
• Innovation Partnerships: Leverage GCCs as co-creation spaces for product and service innovation.
• Cost-Efficient Growth: Redirect savings from operations to strategic initiatives.
• Market Proximity: India-based GCCs allow global companies to be closer to the APAC growth markets while still servicing Western clients efficiently.

4. The Policy & Infrastructure Push

State governments are actively competing for GCC investments with tax incentives, plug-and-play infrastructure, and skilling programs. This competitive environment benefits enterprises by creating a business-friendly ecosystem with ready access to talent and facilities.

5. Preparing for the Future: Enterprise Takeaways

• Reassess Your GCC Strategy
  If your GCC or outsourcing footprint is still Europe-heavy, it’s time to evaluate the resilience, cost, and talent benefits of India.
• Explore Tier-2 Cities
  The growth in smaller cities will be a differentiator for companies that want scalability without saturation.
• Invest in Professional Skills
  Technical skills are essential, but professional skills like communication, leadership, problem-solving, will determine how effectively GCCs deliver value.
• Build for Innovation, Not Just Execution
  The GCCs of tomorrow will be judged on how they contribute to enterprise innovation pipelines.

India as the GCC Powerhouse

The migration of GCCs from Eastern Europe to India isn’t just a relocation, it’s a redefinition of what these centres can be.

For enterprises, the opportunity lies in not just setting up operations in India, but in fully integrating GCC capabilities into their strategic and innovation roadmaps. Those who do will find themselves not only saving costs, but gaining a competitive edge in speed, skill, and scalability.